Digital marketing is not a single issue. It is a huge industry. So if you want to learn to work, decide in advance what you will feel comfortable working on in this industry.
Most of us understand digital marketing as SEO, SMM, SEM, ASO. But is digital marketing really limited to these tasks ??
No! Through the World Wide Internet; Whatever you do to promote a product or service falls into the category of digital marketing.
Suppose a person offers you to rank their website on the first page of Google. This will require SEO. This SEO is but a big deal. Suppose that person could not give you certain keywords. As a result, you have to do keyword research. Works like Competitor Analysis. After that, you started working on-site or off-site with technical SEO. Even after following all the rules and regulations of SEO, you came to a certain time and realized that in fact, the first page of his site Google is far away, he did not move forward from where he was. This means that your marketing data is not driven.
What could be the reason for this ?? You may not have done market size, market demography, competitor research, SWOT-Strengths, Weaknesses, Opportunities, and Threats analysis, etc. Because you didn't think you needed to.
Excluding SEO, there are numerous marketing methods. This is the keyword research that includes SEO; You can only do this one thing. You can also do backlinks again. I made thousands of dollars just by linking back.
The real thing is, whether it's a web site or a direct product; Whatever; At the end of the day, your employer will only want potential customers by funneling from potential traffic or traffic. So digital marketing is how you can ethically divert customers to buy your services or products.
For this, you can also generate leads, or you can bring through web ads. But now most traders will tell you what to do because you are techy. Your job will be to create a strategy and execute it. For which you don't just have to learn, you have to have a "criminal mind"; Otherwise, you can't kick out the competitor.
I would use this Kora to give 100 Chinese (minimum) traffic to two Chinese gentlemen. However, the link to the answer to the core is not indexed by Google. Although my buyer had no intention of coming to the first page of Google. He needed to increase sales, And I did that.
Whenever this gentleman's sales go down, he contacts me.
Sometimes traditional techniques have to be applied for marketing. I once chose a negative campaign strategy for an affiliate business site. Despite thousands of attempts, the competitor could not be tilted. Lots of good brand image from its competitors. It is not so easy to destroy or invalidate that image. There was no need to hire a separate person for the reputation management of that competitor; Their fans would get angry if they gave any review against them.
So one day I wrote in a forum (of course not Kora); Everyone got angry. This time I wrote the opposite about my client's brand by retaining the angry people. By doing this, some people started making mistakes again. Many people do this as you will see in Korat. After trying for about two months, I was able to reach my target audience. There was a lot of debate going on in that thread, data was being generated. Tactically I provoked them and also gave some true-false information about my client. Tactically I dragged them to the client's site. It's called pulling traffic, there's another push. Since I have already done SWOT analysis and the strength and opportunity of our product is high, I was sure that the bounce rate will not increase but will not bounce.
However, using the idea that he left in a hurry, I gave him two-three thousand traffic in one night with a minimum bounce rate. I was inspired by Hero Alam for this strategy. Although he is not yet so famous. Archie has just started.
However, in order to do negative marketing, self-confidence is as important as the product or service. Otherwise, there is a risk of the opposite.
I have said so much, I don't know if it will be of any use to you, but I can say that if you are aware and intelligent if you are interested in work, it will work even if you do not go to any training center. Do web research by selecting what you will learn (if you can't do it, learn it first), do web research on your chosen topic, and create a course outline, much like a syllabus. Now learn these step by step. Today number one, tomorrow number seven, it is not possible to be productive by learning in this way.
None of us captured the whole industry at once. We started with one, and the need for work taught us the rest. And I myself have not received training from any training center.
However, there is a course called Google Digital Garage, you can do it. Approximately 50 hours course.
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